Questionnaire analysis

The results of our questionnaire can help us decide what to put into our music video. Our results show that our target audience would like us to use, pop music with a female artist, using a mixture of narrative and performance. The settings must be bright in natural sunny settings.

Music video questionnaire

After finding out what the main target audience for our chosen genre was, we constructed a questionnaire asking about features of music videos that they find attractive and interesting and that work well. Here is our questionnaire and results.

1. How old are you?

8 and below (0)

9-12 || (2)

13-16 |||||| (6)

17-20 ||||||||| (9)

21-24 || (2)

25+ | (1)

(Main age of participants - 17-20)

What is your favourite genre of music?

Pop ||||||||||||| (13)

Rock/metal | (1)

Indie |||| (4)

Grunge

D&B || (2)

Rap/Hip hop

Other (please specify)...

(Most liked music genre - pop)

Do you prefer male or female artists?

Male ||||||||| (9)

Female ||||||||||| (11)

(Most liked gender of artists - female)

Do you prefer bands or solo artists?

Solo |||||||||||||||| (16)

Bands |||| (4)

(Preferred artists - solo)

How well does a strong narrative work in a music video?

Very well || (2)

Well ||||||||| (9)

Average |||||| (6)

Badly || (2)

Very badly | (1)

(Thoughts on narrative - works well)

How well do shots of live performances work in a music video?

Very well | (1)

Well ||||||| (7)

Average ||||||| (7)

Badly ||||| (5)

Very badly

(Thoughts on live performances - well/average)

In a pop genre music video what colouring scheme works best? (e.g. Katy Perry, Girls Aloud, JLS)

Bright ||||||||||||| (13)

Dull || (2)

Pastels |||| (4)

Dark/shadow | (1)

(Preferred colour scheme - bright)

In a pop genre music video which combination of people works better?

All female |||| (4)

All male || (2)

Mostly male ||||| (5)

Mostly female |||||| (6)

Mixed genders ||| (3)

(Preferred combination of people - mostly female)

What setting works best in a pop genre music video? (You can choose more than 1)

Natural outdoors (field, park, beach etc.) ||||||||||||||| (15)

Industrial outdoors (car park, on top of buildings, school etc.) |||||| (6)

Natural (domestic, everyday life etc.) ||||||||||| (11)

Surreal (animated, in space etc.) ||||| (5)

Busy (party, festival etc.) ||||||||| (9)

Quiet (alone, library etc.) ||||||||| (9)

At night (dark) |||| (4)

During the day (sunny) |||||||||||||||| (16)

During the day (rainy) ||| (3)

(Preferred settings - natural outdoors, natural, sunny, busy, quiet)