Music video questionnaire

After finding out what the main target audience for our chosen genre was, we constructed a questionnaire asking about features of music videos that they find attractive and interesting and that work well. Here is our questionnaire and results.

1. How old are you?

8 and below (0)

9-12 || (2)

13-16 |||||| (6)

17-20 ||||||||| (9)

21-24 || (2)

25+ | (1)

(Main age of participants - 17-20)

What is your favourite genre of music?

Pop ||||||||||||| (13)

Rock/metal | (1)

Indie |||| (4)

Grunge

D&B || (2)

Rap/Hip hop

Other (please specify)...

(Most liked music genre - pop)

Do you prefer male or female artists?

Male ||||||||| (9)

Female ||||||||||| (11)

(Most liked gender of artists - female)

Do you prefer bands or solo artists?

Solo |||||||||||||||| (16)

Bands |||| (4)

(Preferred artists - solo)

How well does a strong narrative work in a music video?

Very well || (2)

Well ||||||||| (9)

Average |||||| (6)

Badly || (2)

Very badly | (1)

(Thoughts on narrative - works well)

How well do shots of live performances work in a music video?

Very well | (1)

Well ||||||| (7)

Average ||||||| (7)

Badly ||||| (5)

Very badly

(Thoughts on live performances - well/average)

In a pop genre music video what colouring scheme works best? (e.g. Katy Perry, Girls Aloud, JLS)

Bright ||||||||||||| (13)

Dull || (2)

Pastels |||| (4)

Dark/shadow | (1)

(Preferred colour scheme - bright)

In a pop genre music video which combination of people works better?

All female |||| (4)

All male || (2)

Mostly male ||||| (5)

Mostly female |||||| (6)

Mixed genders ||| (3)

(Preferred combination of people - mostly female)

What setting works best in a pop genre music video? (You can choose more than 1)

Natural outdoors (field, park, beach etc.) ||||||||||||||| (15)

Industrial outdoors (car park, on top of buildings, school etc.) |||||| (6)

Natural (domestic, everyday life etc.) ||||||||||| (11)

Surreal (animated, in space etc.) ||||| (5)

Busy (party, festival etc.) ||||||||| (9)

Quiet (alone, library etc.) ||||||||| (9)

At night (dark) |||| (4)

During the day (sunny) |||||||||||||||| (16)

During the day (rainy) ||| (3)

(Preferred settings - natural outdoors, natural, sunny, busy, quiet)

Target audience analysis

As part of our research into target audience's we looked at magazine's that mentioned the artist Katy Perry because we have chosen to use one os her songs, we also looked at magazines that mentioned similar artists to Katy Perry. I focused on the magazine 'Heat' which is not known for commenting on music, but is more of a current affairs 'gossip' magazine.
There was one article in heat directly involving Katy Perry about her relationship with Russell Band and how she's putting off having children with him.
This is an example of how artists not only attract an audience through their music but through their personal life aswell. Even though Katy Perry and fiance Russell Brand are clearly not the same person she's pretty much mentioned in every article about him. For example another article talks about a new film Russell is appearing in but still mentions her.
Articles are not the only things that occupy the pages of 'heat'. 'The hoop of horror' highlights embarrassing situations of celebs, such as being caught looking orange rather than tanned. On this page Katy Perry is photographed holding a cuddly toy with a banana skin on its head, while she is looking scared. Compared to images of other celebs, such as Cheryl Cole photographed grabbing her own bum, this is not a photograph suggesting anything bad about Katy Perry. This gives the impression that the audience that this magazine is aimed at (women ages 16-25), are a fan of Katy Perry and don't wish to see her in a bad light as this would give the magazine bad press.

Stacy looked at articles, forums and Katy Perry's website, the analysis of which you can see here.
Looking at Katy Perry's website and forums the majority of people who left comments were aged between 15-21 and were female. This is a very similar audience to 'heat' magazine. When looking for magazines mentioning our artist we could not find any aimed at men or boys mentioning any artist even similar to Katy Perry. This gives the impression that her main fan base are 15-25 year old females.

Existing album covers moodboard

In order to create an idea of the type of album covers our artist and similar artists use to inspire our own creation we created a moodboard of existing album covers. This allowed us to easily compare similarities and differences between the album covers.

Original video

Below is the original video for Katy Perry's Hot n Cold. This is the song we will be using for our music video.

Copyright

Due to the fact that we are not using an original song we had to take into consideration copyright laws, therefore we emailed Katy Perry's record label asking permission to use her song.

Below is the email that was sent to Capitol records.

Choosing a song & style

The first step in deciding which song we were going to use, was deciding which style of music would be the most interesting to produce a music video for. We decided that 'pop' music would be the best as it has many examples to look at and draw ideas from. We also made the decision to use a song with a female artist/artists as all of us in the group are female it would be easier to produce a video with female participants. We mind mapped artists that fitted this criteria.

After looking at several examples of video's we decided it would be the best idea to use a single female artist. We decided this because of the limited resources we have at our disposal.

Introduction

For our A2 media studies coursework project we must produce a music video, CD album cover and a poster advertising the album release all using the same artist. This blog will contain our progress in producing our practical products.

We must include the following...

Advertisement poster:
- Release date
- Where it will be available
- Photograph of the artist
- Photograph of album cover
- Name of artist
- Name of album
- Review or tag line e.g. from a magazine

CD album cover:
- Photograph of the artist
- Colour scheme
- Style
- Song title
- Album name
- Artist name
- Booklet containing lyrics, messages, credits and photographs