Music video questionnaire

After finding out what the main target audience for our chosen genre was, we constructed a questionnaire asking about features of music videos that they find attractive and interesting and that work well. Here is our questionnaire and results.

1. How old are you?

8 and below (0)

9-12 || (2)

13-16 |||||| (6)

17-20 ||||||||| (9)

21-24 || (2)

25+ | (1)

(Main age of participants - 17-20)

What is your favourite genre of music?

Pop ||||||||||||| (13)

Rock/metal | (1)

Indie |||| (4)

Grunge

D&B || (2)

Rap/Hip hop

Other (please specify)...

(Most liked music genre - pop)

Do you prefer male or female artists?

Male ||||||||| (9)

Female ||||||||||| (11)

(Most liked gender of artists - female)

Do you prefer bands or solo artists?

Solo |||||||||||||||| (16)

Bands |||| (4)

(Preferred artists - solo)

How well does a strong narrative work in a music video?

Very well || (2)

Well ||||||||| (9)

Average |||||| (6)

Badly || (2)

Very badly | (1)

(Thoughts on narrative - works well)

How well do shots of live performances work in a music video?

Very well | (1)

Well ||||||| (7)

Average ||||||| (7)

Badly ||||| (5)

Very badly

(Thoughts on live performances - well/average)

In a pop genre music video what colouring scheme works best? (e.g. Katy Perry, Girls Aloud, JLS)

Bright ||||||||||||| (13)

Dull || (2)

Pastels |||| (4)

Dark/shadow | (1)

(Preferred colour scheme - bright)

In a pop genre music video which combination of people works better?

All female |||| (4)

All male || (2)

Mostly male ||||| (5)

Mostly female |||||| (6)

Mixed genders ||| (3)

(Preferred combination of people - mostly female)

What setting works best in a pop genre music video? (You can choose more than 1)

Natural outdoors (field, park, beach etc.) ||||||||||||||| (15)

Industrial outdoors (car park, on top of buildings, school etc.) |||||| (6)

Natural (domestic, everyday life etc.) ||||||||||| (11)

Surreal (animated, in space etc.) ||||| (5)

Busy (party, festival etc.) ||||||||| (9)

Quiet (alone, library etc.) ||||||||| (9)

At night (dark) |||| (4)

During the day (sunny) |||||||||||||||| (16)

During the day (rainy) ||| (3)

(Preferred settings - natural outdoors, natural, sunny, busy, quiet)