Choosing a song & style

The first step in deciding which song we were going to use, was deciding which style of music would be the most interesting to produce a music video for. We decided that 'pop' music would be the best as it has many examples to look at and draw ideas from. We also made the decision to use a song with a female artist/artists as all of us in the group are female it would be easier to produce a video with female participants. We mind mapped artists that fitted this criteria.

After looking at several examples of video's we decided it would be the best idea to use a single female artist. We decided this because of the limited resources we have at our disposal.