Evaluation - Audience Feedback

What have you learnt from your audience feedback?

The use of web 2.0 played a large part in our audience feedback. We created a rough cut of our original idea, the story line was a girl and a boy falling in and out of love, all leading to the prom. After showing this rough initial idea to some of our class mates, the feedback was largely negative. Due to this point we made the decision to completely change our narrative. We then sent out questionnaires through email and facebook to decide on a new story line. Then with the new completely video we posted it onto youtube and onto facebook. You can see the comments we recieved on facebook here. Here is a screen shot of our video on youtube, it also shows how many views we recieved and the likes and dislikes.



Out of the feedback that we recieved, it was mostly constructive. We also recieved alot of comments about the narrative storyline, questioning the relationship between the two girls, which isn't what we originally aimed for but is good as it differs from our genre. Alot of people also liked the heart warming hug and laugh at the end of the video, which is a bonus as we wanted the video to end on a high. Considering we'd never used the software iMovie before to create a video, the comments about editing and the techniques used were positive.

When looking at the questionnaire results, that can be viewed here. We noticed that people thought our performance shots were better than our narrative shots. We did this partly on purpose because most of the videos in our genre that we looked at had heavy performance shots, quite often during narrative sections. By recieving this feedback it shows that we achieved what we had set out to. However our narrative could've been stronger.

The majority of people said that we had used a variety of shot types, however 35% said we didn't. We understand this, because we only did about 3 different shot angles in each location. If we had more time we could've rectified this. However we feel that it was not hugely important, as long as we had a wide variety of locations.

Audience feedback

We uploaded our music video to facebook to gain some feedback. We then uploaded a quick questionnaire for people to fill out and let us know what they thought. 25 people answered the questionnaire for us.

How would you rate our music video out of 10?
1 - 0
2 - 0
3 - 0
4 - 0
5 - 4
6 - 5
7 - 11
8 - 2
9 - 3
10 - 0

How would you rate the performance out of 10?
1 - 0
2 - 0
3 - 0
4 - 0
5 - 0
6 - 7
7 - 8
8 - 9
9 - 1
10 - 0

How would you rate the narrative out of 10?
1 - 0
2 - 0
3 - 0
4 - 0
5 - 3
6 - 9
7 - 12
8 - 1
9 - 0
10 - 0

Does the narrative create an easy to follow story?
Yes - 19
No - 5
Don't know - 1

Does our video look like a pop video?
Yes - 22
No - 3

Have we used a variety of different shot types?
Yes - 18
No - 7


Here is a screen shot of when I initially posted our music video onto facebook.

Audience theory

When thinking about audience and how the audience effects our music video production, it is important to remember audience theories.
Below are some audience theories.

The Hypodermic Syringe
The hypodermic syringe theory suggests that mass media messages are injected straight into a passive audience which is immediately influenced by the message. This theory expresses the view that the media is a dangerous means of communicating an idea because the receiver or audience is powerless to resist the impact of the message. There is no escape from the effect of the message, the population is seen as a sitting duck.
An example of this is, if you are a man and you see another man wash his car. You, in theory, should feel the need to wash your car.

There are other theories that have a different idea and oppose this view.

The Culmination Theory
The culmination theory suggests that while no one media text will have an active effect on the viewer, years and years of watching violence may make you less sensitive to violence.

Two Step Flow
The two step flow theory suggests that information from the media moves in two distinct stages. First, individuals pay attention to the mass media and recieve the message. These individuals then discuss the message and their own interpretations with others, this discussion influences people's opinions and behaviour.

Uses and Gratification Theory
The uses and gratification theory suggests that we decide what media we consume, we also expect certain things, we expect to be gratified by what we have watch. The types of gratification are:

1.Information
2.Entertainment
3.Personal identity
4.Social empathy/social personal interest
5.Escapism

This is slightly more relevant to film and television program, most music video's also contain a narrative, as ours will.

Target audience analysis

As part of our research into target audience's we looked at magazine's that mentioned the artist Katy Perry because we have chosen to use one os her songs, we also looked at magazines that mentioned similar artists to Katy Perry. I focused on the magazine 'Heat' which is not known for commenting on music, but is more of a current affairs 'gossip' magazine.
There was one article in heat directly involving Katy Perry about her relationship with Russell Band and how she's putting off having children with him.
This is an example of how artists not only attract an audience through their music but through their personal life aswell. Even though Katy Perry and fiance Russell Brand are clearly not the same person she's pretty much mentioned in every article about him. For example another article talks about a new film Russell is appearing in but still mentions her.
Articles are not the only things that occupy the pages of 'heat'. 'The hoop of horror' highlights embarrassing situations of celebs, such as being caught looking orange rather than tanned. On this page Katy Perry is photographed holding a cuddly toy with a banana skin on its head, while she is looking scared. Compared to images of other celebs, such as Cheryl Cole photographed grabbing her own bum, this is not a photograph suggesting anything bad about Katy Perry. This gives the impression that the audience that this magazine is aimed at (women ages 16-25), are a fan of Katy Perry and don't wish to see her in a bad light as this would give the magazine bad press.

Stacy looked at articles, forums and Katy Perry's website, the analysis of which you can see here.
Looking at Katy Perry's website and forums the majority of people who left comments were aged between 15-21 and were female. This is a very similar audience to 'heat' magazine. When looking for magazines mentioning our artist we could not find any aimed at men or boys mentioning any artist even similar to Katy Perry. This gives the impression that her main fan base are 15-25 year old females.