Thursday 21 April 2011

Evaluation - Audience Feedback

What have you learnt from your audience feedback?

The use of web 2.0 played a large part in our audience feedback. We created a rough cut of our original idea, the story line was a girl and a boy falling in and out of love, all leading to the prom. After showing this rough initial idea to some of our class mates, the feedback was largely negative. Due to this point we made the decision to completely change our narrative. We then sent out questionnaires through email and facebook to decide on a new story line. Then with the new completely video we posted it onto youtube and onto facebook. You can see the comments we recieved on facebook here. Here is a screen shot of our video on youtube, it also shows how many views we recieved and the likes and dislikes.



Out of the feedback that we recieved, it was mostly constructive. We also recieved alot of comments about the narrative storyline, questioning the relationship between the two girls, which isn't what we originally aimed for but is good as it differs from our genre. Alot of people also liked the heart warming hug and laugh at the end of the video, which is a bonus as we wanted the video to end on a high. Considering we'd never used the software iMovie before to create a video, the comments about editing and the techniques used were positive.

When looking at the questionnaire results, that can be viewed here. We noticed that people thought our performance shots were better than our narrative shots. We did this partly on purpose because most of the videos in our genre that we looked at had heavy performance shots, quite often during narrative sections. By recieving this feedback it shows that we achieved what we had set out to. However our narrative could've been stronger.

The majority of people said that we had used a variety of shot types, however 35% said we didn't. We understand this, because we only did about 3 different shot angles in each location. If we had more time we could've rectified this. However we feel that it was not hugely important, as long as we had a wide variety of locations.

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