Music video inspiration

After deciding on the initial ideas for the narrative and performance of our music video, we looked at other media texts that already exist to give us some more inspiration and ideas about the codes and conventions of our genre and how to challenge them.

Ellie Goulding - Starry eyed

This video is good inspiration for the performance element of our music video. There is no narrative, which will not be the case for ours. There are only about 5 different shot locations, we intend to limit our shot locations to a small number like this. The shots used are all of Ellie Goulding in a static position singing into the camera, they are mostly mid shots and close ups and a few long shots and cut between all of these quite raidly. We want to recreate these types of shots in our own music video and also try and create our video to be as fast paced as Ellie Goulding's. Ellie Goulding is singing through out all of these performance shots. We are going to have our artist sing through out the majority of our video even during some of the narrative as is in keeping with our genre. The video starts in one location for the first verse and changes to another in the first chorus. By the end of the video the shots are cutting between each location. We would like to use this technique in our video to tie up all the locations together.

Kelly Clarkson - My life would suck without you

In this video I mainly focused on the narrative. The narrative in this video shows a traditional romantic reltionship with difficulities. The narrative only appears during the verses of the song, which we would like to happen in our video. The artist who is a female in this video is represented as the more dominant one, which goes against traditional representation. Although we will not be creating a romantic relationship between a man and a woman, but a friendship between two females we would like to portray the artist as the dominant character. I looked slightly at the performance shots in this video, Kelly Clarkson is on a stage performing but no audience is visible, we think that this is a good idea, as it gives the impression that the viewer of the video is the audience of the on stage performance.